2021 - 2025
Cultivating digital experiences with the warm, welcoming feeling of a yerba mate gourd circle.
Manage Guayakí brand website + online D2C store, Impact Report sites, internal storefronts, & online brand ambassador store. This role is part of the Comms Team within the Marketing Dept.
- Web Design x Dev
- Email Marketing
- Graphic Design
- Photo/Video Editing
- SEO
- Analytics
- eCommerce Management
- Internal Digital Ops
- Project Management
Key Projects
- Led UX design, dev & launch of D2C store (’21)
- Integrated store locator (’21)
- Launched employee uniform channel & integrated 3PL (’22)
- Setup automated flows for fraud mitigation, promo campaigns (’22)
- Lead BF/CM promotion campaigns (annually)
- Leading UX design, dev & launch of internal merch/promos B2B storefront (’23)
- Integrating CX chatbot & ticketing system (’23)
- Led web redesign strategy, tech scope & platform migration w/ agency partner (’23)
- Design & Manage Email campaigns (’24)
- Built email segmentation automations (’24)
- Built Email/SMS landing page campaign (’24)
- Manage Web QA & Software Integrations w/ partners (’24
“I had the pleasure of working with Cody for almost 4 years and managing him for 2 years. He is an incredible addition to any team. Cody brings enthusiasm to everything he does and tackles new challenges with grace and professionalism. Cody is beyond well versed in the world of web design, development and maintenance and, if he hasn’t worked with a specific program before, he will master it in no time! I could always count on Cody to take projects to the next level and teach me a few things along the way.”
Kelsey Felter
Director of Marketing Ops @ GuayakÍ Yerba Mate
“Since day one, Cody showcased a gracious and professional way to handle challenges and difficult projects: We launched a fresh new website, with brand new content, look and feel and cross-functional work streams. We worked on impact report microsites and implementation to much fanfare from fans and media, and we also worked on other countless internal projects that Cody managed to success status. Cody is reliable, process-driven and positive, some of the values that make anyone an amazing asset.”
Ivan Jimenez
Creative Director @ GuayakÍ Yerba Mate
“Cody’s “can do” attitude and consistent optimism makes him one of the most collaborative team members I’ve ever worked amongst. He is an expert is digital operations, and what he doesn’t know, he takes upon himself to learn. Big or small, strategic or executional – there is no project Cody will not take on and deliver flawlessly.”
Katie Vidaillet
Sr. Communications Director @ GuayakÍ Yerba Mate
