2021 - 2025
Cultivating digital experiences with the warm, welcoming feeling of a yerba mate gourd circle.
Manage Guayakí brand website + online D2C store, Impact Report sites, internal storefronts, & online brand ambassador store. This role is part of the Comms Team within the Marketing Dept.
- Web Design x Dev
- Email Marketing
- Graphic Design
- Photo/Video Editing
- SEO
- Analytics
- eCommerce Management
- Internal Digital Ops
- Project Management
Brand Website Projects
- Led UX design, dev & launch of D2C store (’21)
- Integrated store locator (’21)
- Launched employee uniform channel & integrated 3PL (’22)
- Setup automated flows for fraud mitigation, promo campaigns (’22)
- Lead BF/CM promotion campaigns (annually)
- Leading UX design, dev & launch of internal merch/promos B2B storefront (’23)
- Integrating CX chatbot & ticketing system (’23)
- Led web redesign strategy, tech scope & platform migration w/ agency partner (’23)
- Design & Manage Email campaigns (’24)
- Built email segmentation automations (’24)
- Built Email/SMS landing page campaign (’24)
- Manage Web QA & Software Integrations w/ partners (’24)
