Guayakí Yerba Mate

2021 - Present

Cultivating digital experiences with the warm, welcoming feeling of a yerba mate gourd circle.

Manage Guayakí brand website + online D2C store, Impact Report sites, internal storefronts, & online brand ambassador store. This role is part of the Comms Team within the Marketing Dept.
L I N K →
  • Web Design x Dev
  • Graphic Design
  • Photo/Video Editing
  • SEO
  • Analytics
  • eCommerce Management
  • Internal Digital Ops
  • Project Management

Brand Website Projects

  • Led UX design, dev & launch of D2C store (’21)
  • Integrated store locator (’21)
  • Launched employee uniform channel & integrated 3PL (’22)
  • Setup automated flows for fraud mitigation, promo campaigns (’22)
  • Lead BF/CM promotion campaigns (annually)
  • Leading UX design, dev & launch of internal merch/promos B2B storefront (’23)
  • Integrating CX chatbot & ticketing system (’23)
  • Leading web redesign strategy, tech scope & platform migration (’23)

Tech Stack

  • Adobe CS
  • Shopify Plus
  • Liquid / JS / CSS
  • Figma
  • Google Analytics 4
  • GTM / Ads
  • Ad Pixels
  • Klaviyo
  • Gorgias
  • NetSuite + Celigo
  • Salesforce
  • Shipbob
  • Hotjar
  • Teams
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